This piece discusses Eviation’s strategic shift in 2022, adapting to the rise of electric aviation and addressing its balance between innovation and customer support. Eviation, a leader in the traditional electric aviation market, has transitioned to an all-electric model inspired by works of fiction and the Jefferson Airplane, with its Alice plane. In May 2022, a temporary layoff and shutdown of production for the Alice plane was necessary to focus on securing long-term partnerships that would support the electric space transport industry, a decision made with careful consideration.
In June 2022, Eviation revealed a workforce reduction of nearly 1,800 employees, with most of the company quitting due to theROME deadline and a potential shift in development timelines. The company, led by Singapore-based Clermont Group, continues to seek innovative business partnerships, which have proven critical in moving forward with the new Airstar electric plane. By 2025, customers as diverse as Air New Zealand and DHL are expected to pilot this groundbreaking machine, with total orders exceeding $5 billion, driven by customer loyalty and the company’s steadfast commitment to electric aviation.
The product’s initial battery-powered flight in September 2022 marked the first step toward its full potential as a regional flight service. With its nine-seat capacity and potential for a cargo version, Eviation has actively collaborated with customers to position the plane for success. Meanwhile, design discussions and continued approving iterations are expected toCREASE the plane’s efficiency and reliability, ensuring it remains at the forefront of public transportation.
André Stein, CEO of Eviation, stated, “We feel especially compelled to support this program, and we will continue to prioritize long-term partnership opportunities. Our focus on innovation and customer support has brought us success in previous endeavors, and this approach is only justifiable now.” Stein emphasized that the decision to pause production, while difficult, is rooted in the importance of securing the right partnerships before moving forward.
While the layoff and temporary shutdown have temporarily impacted production, and layoffs in the aviation industry are not uncommon, it was a necessary move given the scale of the challenge. With a clear roadmap ahead and a strong foundation in partnerships, the company is poised to illuminate the electric revolution in aviation.
