Halloween has a funny way of making us want to be somebody else for a night, but the best costumes are always the ones that still feel like us—just a little more comfortable, a little more playful, and maybe a lot cozier. There’s something about October that turns even the most rational adults into nostalgic children, craving everything warm, familiar, and just a touch spooky. That may be why the partnership between OLIPOP and LONELY GHOST feels so right: two brands that understand comfort, nostalgia, and self-expression, coming together to create a collection that’s less about elaborate costumes and more about the perfect lounging uniform. OLIPOP, the better-for-you soda brand known for its playful flavors and gut-friendly ingredients, has been expanding its universe in exciting ways lately—launching Pomegranate Sparkle, teaming up with Compartés Chocolatier for a holiday gift set, and now dipping into streetwear with a fashion label that has a cult following of its own. LONELY GHOST is exactly the kind of brand that makes clothes you want to live in: a little moody, a little sentimental, and irresistibly soft. Together, they have cooked up a Halloween capsule that solves the annual “what am I going to wear” panic with two hoodies and a pair of sweatpants that happen to look like the most comfortable costume ever. It’s the kind of collaboration that makes you wonder why nobody thought of it sooner, because it blends the things we reach for on lazy Sundays—fizzy soda, oversized hoodies, and the comfort of familiarity—into one perfect little package. For anyone who loves the ritual of picking out a costume but hates the pressure, this is a gentle reminder that sometimes the best ideas are the simplest ones, especially when they involve clothing you’ll actually want to wear long after the candy is gone.
The collection itself is deceptively simple—two midweight hoodies and one pair of sweatpants—but the details are where the magic lives. According to LONELY GHOST, the designs take direct inspiration from OLIPOP’s limited-edition Caramel Apple flavor, which means you’re getting crisp green apple and warm caramel tones translated into wearable art. There’s bubbly, vintage-inspired fall imagery, the kind of design that feels like it was lifted from an old apple orchard sign or a 1970s greeting card, with a playful, slightly spooky energy that lands somewhere between classic Halloween and cozy harvest aesthetic. The finishing touch is a series of wholesome, slightly sentimental phrases—“It was always you from the moment we met” is the one that stands out—that elevate the pieces from mere merchandise to something you might actually want to gift to someone you love. And because the collection is priced under $100 and available in extended sizes, it’s not just an exclusive drop for a select few. It’s accessible, which is rare in the world of celebrity collaborations and limited releases, and it makes the whole experience feel more inclusive. Select sizes are already selling out quickly, so there’s a sense of urgency, but not the kind of frenzy that leaves a bad taste in your mouth. It’s more like the excitement of finding a perfect vintage flannel at a flea market and knowing you should grab it before someone else does. The fact that these pieces are designed to be worn as a set or mixed with your existing wardrobe makes them even more appealing, because you’re not locked into a costume box. You’re getting clothes that happen to be perfect for Halloween, and also perfect for every other day of the year when you want to feel stylish without sacrificing comfort.
Let’s talk about the individual pieces, because each one has its own personality. The black “Fall in Love” hoodie is equal parts sentimental and spooky, with bold orange and yellow lettering sitting against a dark silhouette. It reads like a classic, cozy look—something you could throw on before carving pumpkins, or wear to a casual gathering where the dress code is “fall appropriate but not trying too hard.” The color palette is perfect for the season, and the contrast of the bright lettering against the dark fabric gives it a slightly dramatic edge that feels intentional without being over-the-top. Then there are the matching black sweatpants, which complete what LONELY GHOST lovingly calls the bed-rotting look. They are not just basic joggers, though. There’s a mix of green and orange screen printing, puff-print details, and embroidery that adds texture and dimension, so the set feels thoughtfully put together rather than thrown together at the last minute. The puff-print details in particular give the pieces a tactile quality that’s hard to resist—you’ll find yourself running your fingers over the designs without even realizing it. And then there’s the orange costume hoodie, which is almost sold out at the moment. It features embroidered graphics that give it a charming, handmade feel—the kind of playful piece your kids might try to steal from you, assuming you don’t want to share. It’s not hard to see why it’s the most popular item: the color is perfect for autumn, the embroidery gives it a vintage personality, and it’s comfortable enough to become a year-round favorite, not just a Halloween costume you retire after one wear. Together, the collection offers something for everyone, whether you like your spooky style subtle and moody or bright and playful, and that versatility is a big part of what makes it so easy to love.
Beyond the clever design, there’s a lot of practicality baked into this collection. The pieces are made with French Terry Cotton, which is the kind of fabric that feels substantial without being heavy, soft without being flimsy. It’s the material equivalent of a warm hug, and it means these are truly cozy enough to wear long after Halloween, through every gray November afternoon and frosty December evening. They strike that almost impossible balance between stylish and comfortable—pieces you can rock on Oct. 31 as part of a themed outfit, but also on a random Sunday night when your only plan is to watch true crime documentaries on the couch and drink tea. This versatility is exactly why the price point feels reasonable. Under $100 for a quality hoodie or pair of sweatpants, especially one with this much design detail, is not bad in the current landscape of $200 loungewear, and you’re getting pieces that are meant to be worn again and again. And because they’re machine-washable and made to last, you’re not just buying a costume; you’re investing in a wardrobe staple that will still be in rotation next spring, probably as your go-to travel outfit or your favorite post-work comfort wear. It’s also a pretty easy choice for holiday gifting—the wholesome phrases and nostalgic imagery make these sets feel like a warm hug in a gift box, the kind of present you give someone who already has everything but still wants to feel remembered. You could easily buy one for a friend who loves OLIPOP, one for a sibling who’s impossible to shop for, and one for yourself, because you’ve earned it, and because the pieces are comfortable enough that you might not want to share.
What makes this collaboration so appealing, though, is what it represents. At its heart, it’s about familiarity—nostalgic feelings and finding new ways to enjoy the traditions we love. OLIPOP has built its brand on reimagining classic soda flavors in a way that’s a little better for you, with plenty of fiber and a celebration of the rituals we grew up with. And LONELY GHOST has built its reputation on clothes that feel like old friends, the kind of pieces you reach for without thinking because they just feel right. Together, they’re tapping into something deeper than aesthetics: the comfort of belonging, the joy of shared rituals, the delight of wearing something that makes you feel like part of a story. For OLIPOP, this isn’t just a marketing stunt; it’s a natural extension of the lifestyle the brand has been cultivating, which is all about playfulness, nostalgia, and wellness wrapped up in a can of sparkling soda. It’s not surprising that a soda company that partners with chocolatiers and launches seasonal flavors would eventually want to dress you too. For fans, this collaboration is a way to wear their affection on their sleeves—literally—and for newcomers, it’s an inviting entry point into a community that celebrates quirkiness and self-care. And if nothing else, these fits might just help you take the guesswork out of your Halloween planning. I mean, why not just go as your favorite soda? It’s a conversation starter, it’s comfortable, it’s a vibe, and it’s the kind of costume that doesn’t require a lot of explanation but still sparks joy. In a world where everything feels increasingly complicated, there’s something delightfully simple about choosing to dress as a caramel apple soda with your favorite pair of sweatpants.
Now, a quick editorial note, because we like to keep things honest here at the New York Post. We may receive compensation or an affiliate commission if you click through and buy from the links in this article, and featured pricing is subject to change. That doesn’t influence our recommendations, though—we’ve been around for over 200 years, and we’ve built our reputation on being brutally honest, whether we’re covering breaking news or deciding which hoodie is worth your hard-earned money. We sift through mountains of information, test and compare products, and consult experts when we need to, all so you can get useful, realistic shopping guidance based on careful analysis rather than hype. We also clearly label partnership content, so you always know where we stand, and whether we receive anything from affiliate links, we want you to feel confident in every purchase you make. We routinely update our content to reflect current research and expert advice, provide context and a little wit along the way, and make sure our links are working properly. Please note that deals can expire, and all prices are subject to change, so if you see something you love, it’s not a bad idea to move quickly—especially with select sizes already selling out. At the end of the day, this OLIPOP and LONELY GHOST collection isn’t just a clever Halloween tie-in. It’s a reminder that the best products make us feel seen, comfortable, and connected, and that sometimes a simple piece of clothing can carry a lot of meaning. So whether you’re buying it for yourself, for a friend who loves soda, or just as an excuse to upgrade your loungewear game, you’re probably going to be very happy you did. And honestly, isn’t that the spirit of the season?
