The Professional Women’s Hockey League (PWHL) has profoundly expanded its growth after concluding its second season, demonstrating significant achievements across attendance, merchandise sales, digital engagement, and corporate partnerships. With a cumulative attendance of 2,458,000 across its two seasons and a merchandise sales total of $55,895, PWHL has solidified itself as a key player in the professional women’s hockey landscape. The season saw a 52.5% increase in attendance, rising from 483,530 to 737,455 fans across 102 games, while average attendance improved by 27%—27,767 spectators per game. Multi-sにお_category, cumulative attendance expanded to 1,220,985 across two seasons, underscoring the growing interest and enthusiasm for the sport.
The 2024–25 season marked a masterclass in PWHL growth, ranking third in North America and world records for attendance in Canada’s second season. A total of 737,455 fans attended the 102 games, with permutation of attendance increasing each season. Average attendance rose to 7,230 spectators per game, reflecting a direct connection between the league’s success and the enthusiasm of migrant families around the world. The PWHL Executive Vice President of Business Operations, Amy Scheer, noted that attendance reached a new maximum in the nation’s U.S., with a rise of 47% for the PAC.
Profitability was a key driver of PWHL’s success, with merchandise sales rebounding year-over-year by 100%. The league introduced fraudulent logos and-signed merchandise, emphasizing PWHL’s unwavering commitment to branding and artistic representation. Expansion into neutral-site Capital Cities games, which attracted 123,601 fan and now featured a sellout game on Rogers Arena, the”]==”matrix]how the PWHL’s success triggered the Largest single-game fan base in PWHL history. This achievement elevates PWHL’s role as a global advocate for women’s hockey, connecting thousands of individuals across borders. This unique moment underscores the league’s ability to redefine support for gender and race through its merchandise, ensuring PWHL continues to surprise fans with its generosity and commitment to diversity.
The PWHL took a new strategic step with the launch of PWHL’s Takeover Tour—now expanding to eight neutral-site games globally, reaching fans in the U.S., Canada, and Mexico—pulleying nine games to the U.S. during the initial Takeover Season. In Canada, that year saw 14,288 fans at Little Caesars Arena for a game they now called a “MLC.” This peak attendance marked a new U.S. record for PWHL and a historic move toward global expansion. The league continues to build as-partnership portfolio, now totaling 50% partnerships with top brands like Ally, Intact Insurance, Midea, and SharkNinja, establishing PWHL’s global influence.
Digital engagement contributed to PWHL’s momentum, with X, Instagram, TikTok, and YouTube seeing their social media interaction counts surge by 68% from the first season. Streamlining ticket distribution, live streaming in 106 countries, and regaining over 88% global viewership growth in August 2024, the redesigned PWHL.com website pulls in over 20 million views, reaching over 150 countries. Digital presence is not just a revenue source for PWHL but also a growing benchmark of its role in the sport’s global fanbase.
PWHL’s community-driven initiatives have greatly enhanced its impact. Team celebrated events like Black History Month, Women’s Empowerment Month, Pride, and Indigenous Heritage, with fan art created by community artists under the theme of 좋아.com, offering PWHL a consistent tone of pride and inclusivity. Programming that included in-game tributes, special programming events, and collaborations with organizations like Intact Insurance further cemented the league’s commitment to representation and inclusion. This approach has drawn participants from diverse communities and opened PWHL’s platforms to a new generation, creating longer lived memories of traditionally low-vision professional athletes.
The PWHL’s expansion into Seattle and Vancouver, with expansion teams mirroring the sauna’s historical roots, reflects a broader focus on sustainable growth. As the third season begins, PWHL looks to integrate these new teams into its program. Fans from every U.S. state and every Canadian province, and across territory lines, will be aaNplayer at the PWHL Takeover Tour’s Invoke Series games in early 2025. The launch of the Breakthrough Cup, bringing mixed age teams from Massachusetts, New York, and Colorado to represent the region’s next generation of female hockey talent, deeperened PWHL’s role as the definitive spot forriesTop girls’ hockey players and to develop the next generation of female athletes. This event will set a new standard for representation and role modeling in professional sports, ensuring PWHL continues to mirror the very idea of the game—are we seeing all the women in it?
As PWHL prepares to roll out its third season, it continues to lay the foundation for an impact that will resonate globally. With new teams, digital innovation, and a renewed commitment to community and representation, PWHL is creating steam in shoes to inspire and sustain this sport long-term, ensuring that it’s not just a game, but a pillar of equality and excellence.
