Tourism as a Global Connector: Insights from Saudi Arabia’s Vision
In a thoughtful exchange at the World Economic Forum in Davos, His Excellency Ahmed Al Khateeb shared his perspective on tourism’s profound capacity to bridge nations and cultures. Speaking exclusively with Euronews, Al Khateeb emphasized that tourism represents far more than an economic sector – it serves as a fundamental human connection point that transcends political boundaries and cultural differences. “When people travel and experience different cultures firsthand,” he explained, “they develop understanding that no diplomatic communiqué could ever achieve.” This vision of tourism as a peacebuilding force underpins Saudi Arabia’s ambitious tourism development strategy, which aims to welcome visitors while preserving the kingdom’s unique cultural heritage and natural landscapes.
The conversation highlighted how tourism creates economic opportunities that extend far beyond direct hospitality jobs. Al Khateeb noted that tourism development generates employment across numerous sectors – from construction and infrastructure to local artisans and small business entrepreneurs. “For every hotel we build, we’re creating sustainable livelihoods for hundreds of families,” he observed. This multiplier effect makes tourism particularly valuable for diversifying Saudi Arabia’s economy and developing regions that may have limited industrial potential. The strategy focuses on inclusive growth, ensuring that tourism benefits reach rural communities and historically underserved populations, including creating new pathways for women’s participation in the workforce – a key component of the kingdom’s Vision 2030 reform agenda.
Environmental sustainability features prominently in Saudi Arabia’s tourism vision, according to Al Khateeb. Rather than pursuing visitor volume at any cost, the kingdom is developing models that balance economic benefits with ecological protection. “We are privileged to steward remarkable natural treasures,” he reflected, “and we recognize our responsibility to preserve them for future generations.” This approach includes innovative water conservation methods in hotel developments, renewable energy integration, and careful management of sensitive ecosystems. The Red Sea Project exemplifies this philosophy, with its commitment to increasing biodiversity and achieving a net positive conservation impact. Al Khateeb emphasized that sustainable tourism doesn’t merely protect environments – it actively enhances them through restoration initiatives and conservation funding.
Cultural preservation and authentic experiences form another cornerstone of Saudi Arabia’s tourism strategy. Al Khateeb expressed that the kingdom seeks visitors who desire genuine cultural immersion rather than artificial attractions. “Our greatest tourism asset is our living cultural heritage,” he stated, describing initiatives to revitalize traditional crafts, cuisine, and performing arts by creating economic incentives for their continuation. This approach positions tourism as a cultural preservation mechanism rather than a force for homogenization. Al Khateeb acknowledged the delicate balance required: welcoming international visitors while maintaining the authenticity that makes destinations compelling. The strategy includes extensive community involvement in tourism planning, ensuring local voices shape how their heritage is shared with the world.
The discussion touched on how Saudi Arabia is navigating unique challenges in developing its tourism sector. Unlike destinations with established tourism infrastructure, the kingdom is building much of its capacity from the ground up – which Al Khateeb framed as an opportunity to implement best practices from the outset. “We’re learning from both the successes and mistakes of mature tourism markets,” he explained, noting investments in digital infrastructure, sustainability innovation, and tourism education programs. This approach extends to regulatory frameworks designed to facilitate investment while maintaining high standards. Al Khateeb highlighted ongoing efforts to streamline visa processes, develop tourism-specific training programs, and create regulatory environments that encourage entrepreneurship while protecting cultural and natural resources.
Looking toward the future, Al Khateeb expressed optimism about tourism’s role in fostering global understanding during challenging times. He emphasized that Saudi Arabia’s tourism ambitions extend beyond economic diversification to meaningful cultural exchange. “When visitors experience Saudi hospitality firsthand, preconceptions fall away,” he reflected, suggesting that person-to-person connections can transcend political narratives. This perspective frames tourism not merely as an industry but as a force for positive international relations. As the conversation concluded, Al Khateeb invited global travelers to experience Saudi Arabia’s evolving tourism landscape, positioning the kingdom’s development as part of a broader mission to create meaningful human connections across cultural boundaries – a vision that resonates far beyond tourism statistics to the fundamental purpose of travel itself.
