SecureSave Acquired by HSA Bank: A New Chapter in Financial Wellness
Fintech startup SecureSave has been acquired by Wisconsin-based HSA Bank in a significant development for the emergency savings account (ESA) sector. Founded in 2020 as a spinout from Seattle’s Pioneer Square Labs, SecureSave has made impressive strides in helping employers offer financial wellness benefits to their workers through emergency savings accounts. The acquisition, completed on December 4, 2025, marks a pivotal moment for the Seattle-based company, though specific financial terms remain undisclosed. This merger brings together SecureSave’s innovative approach to emergency savings with HSA Bank’s established presence as a division of Webster Bank and Webster Financial Corp., one of the nation’s leaders in healthcare savings and spending accounts.
SecureSave was co-founded by a formidable team including CEO Devin Miller, CTO Bassam Saliba, and well-known financial advisor and television personality Suze Orman. Miller brings substantial fintech experience, having previously led Balance Financial (acquired by Blucora’s TaxAct in 2013) and served as president at Guidant Financial. Similarly, Saliba’s entrepreneurial background includes selling Avado to WebMD in 2013 and working alongside Miller at Balance Financial. The company has raised approximately $28 million from various backers including Pioneer Square Labs, Seachange, IA Ventures, and three banks – Truist, Stearns, and Webster. This strong foundation has enabled SecureSave to build a robust platform that addresses a critical gap in financial wellness offerings.
Despite the acquisition, SecureSave will maintain its operational independence, continuing to run its current platform and serve existing clients. The company’s workforce of 23 full-time employees, primarily based in the Seattle area, will remain intact. This approach suggests HSA Bank recognizes the value in SecureSave’s existing business model and team expertise. Miller, who operates from Spokane, Washington, has highlighted the company’s impressive growth trajectory, noting that SecureSave has already supported over 60,000 active emergency savings account holders who have collectively saved more than $100 million. These numbers underscore the genuine market need that SecureSave addresses – helping Americans build financial resilience through accessible emergency funds.
The timing of this acquisition appears particularly strategic, coinciding with growing legislative interest in emergency savings solutions. Just this week, U.S. Senators Cory Booker (D-NJ) and Todd Young (R-IN) introduced the Emergency Savings Enhancement Act, aimed at helping American workers and families save for unexpected expenses without tapping into retirement accounts. This bipartisan initiative reflects broader recognition of the financial vulnerability many Americans face – a problem that SecureSave has been working to solve since its inception. The proposed legislation could potentially accelerate adoption of emergency savings accounts nationwide, creating favorable conditions for SecureSave’s continued growth under HSA Bank’s ownership.
In a LinkedIn post following the acquisition announcement, Miller expressed optimism about the deal, characterizing it as “a massive leap forward for ESAs.” His enthusiasm likely stems from the complementary nature of the two companies’ offerings – HSA Bank’s expertise in healthcare savings accounts pairs naturally with SecureSave’s emergency savings focus, potentially creating a more comprehensive financial wellness solution for employers and employees alike. The acquisition also represents a successful exit for a Seattle-area startup, further cementing the region’s reputation as a fintech innovation hub. Miller previously showcased SecureSave during GeekWire’s “Elevator Pitch” series in 2022, demonstrating the company’s commitment to raising awareness about emergency savings solutions.
The SecureSave acquisition highlights a growing trend in the financial services industry: the integration of specialized fintech solutions into broader financial offerings. By joining forces with HSA Bank, SecureSave gains access to greater resources and a wider distribution network, potentially accelerating its mission to help Americans build financial security. For HSA Bank, the addition of SecureSave’s emergency savings platform complements its existing healthcare savings solutions, allowing it to offer a more holistic approach to financial wellness. As financial stress remains a significant concern for many Americans, especially in uncertain economic times, this partnership between SecureSave and HSA Bank represents not just a business transaction, but a meaningful step toward addressing a crucial societal need – helping people prepare for financial emergencies before they occur.
