Burger King is extending the festive cheer beyond Christmas Day with its “31 Days of Deals” promotion, offering a range of discounts and freebies to its customers through the end of December. This post-Christmas treat allows budget-conscious diners to enjoy their favorite fast-food staples without breaking the bank, while also offering enticing deals on merchandise and delivery. The promotion leverages Burger King’s Royal Perks rewards program, providing an incentive for customers to join the loyalty program and engage more frequently with the brand. By structuring the deals around a minimum purchase requirement, Burger King encourages increased spending while simultaneously offering perceived value to the customer.
The highlight of the “31 Days of Deals” are the free food offers. On December 27th, Royal Perks members can snag a free Original Chicken Sandwich with any purchase of $1 or more. This provides a compelling reason for customers to visit Burger King, especially those seeking a lighter, non-beef option. Similarly, on December 30th, the Bacon Cheeseburger takes center stage as the free offering, catering to the classic burger lover. The nominal $1 purchase requirement, easily met by adding even just a few sauces, makes these deals highly accessible and attractive to a broad customer base.
Beyond the free food offers, Burger King’s “31 Days of Deals” encompasses various other promotions designed to cater to different needs and preferences. On December 26th, the buy-one-get-one-free deal on medium Coke offers a refreshing beverage option for those dining in or taking out. For those preferring the convenience of delivery, December 29th brings free delivery on orders of $5 or more, eliminating the added cost and encouraging larger order sizes. This multi-faceted approach ensures that the promotion appeals to a wider audience, maximizing its impact and driving traffic to Burger King throughout the week.
The “31 Days of Deals” also incorporates a unique “Swag Saturday” on December 28th, offering exclusive Burger King branded merchandise. The featured items, a Plufl (a human-sized dog bed) and a Cozycore Hoodie, tap into current comfort and lifestyle trends. These limited-edition items are likely to appeal to Burger King enthusiasts and collectors, further solidifying brand loyalty and generating buzz around the promotion. The inclusion of merchandise alongside food deals expands the scope of the promotion and provides added value for customers.
In addition to the “31 Days of Deals” promotion, Burger King has released a collection of limited-edition holiday-themed merchandise, further capitalizing on the festive season. The range includes items such as a BK Holiday Tree Skirt, BK Sesame Seed Bun Mittens, BK Sesame Seed Bun Beanie, and a series of miniature BK-themed houses: the Royal Cabin, Onion Ring House, Soda House, and Restaurant. These items offer a playful and quirky take on traditional holiday decorations and gifts, appealing to Burger King fans and collectors alike. The miniature houses, available individually or as a bundled set, evoke a sense of nostalgia and whimsy.
The combination of the “31 Days of Deals” and the limited-edition merchandise reveals a comprehensive holiday marketing strategy by Burger King. The “31 Days of Deals” drives traffic and encourages repeat visits through attractive food discounts and freebies, while the merchandise provides additional revenue streams and strengthens brand affinity. The strategy targets a broad audience, from value-seeking diners to dedicated brand enthusiasts, effectively maximizing engagement and brand visibility during the highly competitive holiday season. While the availability of some merchandise items has dwindled, the remaining items and the ongoing “31 Days of Deals” continue to offer enticing options for customers through the end of the year.
