Doodles Partners with Kellogg’s Froot Loops for Limited-Edition Cereal Box Collection

NFT Brand Collaboration Sells Out in Hours, Bridging Digital Art and Nostalgic Breakfast Culture

In a colorful convergence of digital art and breakfast nostalgia, Ethereum NFT collection Doodles launched its highly anticipated collaboration with iconic cereal brand Kellogg’s Froot Loops on Wednesday. The limited-edition partnership featured custom cereal boxes that paired Froot Loops’ famous rainbow-colored toucan mascot with Doodles’ signature pastel characters, creating a visually striking collectible that bridges the worlds of cryptocurrency culture and mainstream consumer brands.

The exclusive collection consisted of only 500 custom boxes, each priced at $50, which sold out within hours of their release. While the boxes didn’t contain actual cereal, purchasers received something potentially more valuable in today’s digital economy—a special NFT collectible minted on Coinbase’s Ethereum layer-2 network, Base. This digital component extends the collaboration beyond physical collectibles into the metaverse, reinforcing Doodles’ position at the intersection of traditional brand marketing and Web3 innovation.

“For a lot of us, Froot Loops isn’t just cereal, but a brand that’s reminiscent of Saturday mornings, cartoons, and that carefree feeling of being a kid,” explained Scott “Burnt Toast” Martin, Doodles CEO and the artist behind the collection, in an exclusive interview with Decrypt. “That lines up with what Doodles is about: a bright and distinctive color palette, characters with personality, and not taking ourselves too seriously. Like all our collabs, we think this one is greater than the sum of its parts and works because of a natural fit between both brands’ creative roots.”

Collectible Value Beyond the Breakfast Table

The collaboration’s exclusive nature was heightened by special features that made certain boxes particularly coveted by collectors. A select number of the 500 boxes featured Martin’s signature, while one exceptionally lucky purchaser received a box containing an original sketch of the collaboration. This tiered approach to collectibility follows a tradition of limited-edition cereal boxes that have become cultural artifacts in their own right.

Martin acknowledged the historical significance of the partnership, noting, “Artists like Andy Warhol and Norman Rockwell have created art for them over the years, so being part of that legacy feels surreal. The idea was to keep it small-batch and collectible, something people would want to keep, display, and be proud to own.” This sentiment reflects the growing trend of NFT projects seeking legitimacy through partnerships with established consumer brands, creating physical products that serve as tangible extensions of their digital communities.

The Doodles-Froot Loops collaboration represents just the latest in a series of high-profile brand partnerships for the NFT collection. In previous ventures, Doodles collaborated with McDonald’s, placing its characters on McCafe holiday coffee cups nationwide. The brand has also partnered with sports apparel giant Adidas and worked closely with renowned musician Pharrell Williams, who was named chief brand officer of Doodles in 2002. These strategic partnerships have helped establish Doodles as one of the most recognizable names in the NFT space, with mainstream appeal extending beyond cryptocurrency enthusiasts.

Strategic Repositioning Under Artist Leadership

The Froot Loops collaboration comes during a significant transition period for Doodles. In January, the project installed Martin as CEO, replacing former Billboard executive Julian Holguin in a move that signaled a return to the project’s artistic roots. This leadership change marked the beginning of an era in which Doodles aimed to refocus on “risk, disruption, and radical transparency,” distancing itself from what some community members perceived as a corporate-focused period for the brand.

“Last year, we decided to get back to basics with a structure and focus that resonates with our core community,” Martin explained. “Partnerships like this signal that we’re continuing to push culture forward and build momentum in ways that feel fun and accessible.” This strategic pivot appears to be resonating with Doodles holders and followers. “The response from our community has been really positive,” Martin added. “They love seeing the brand out in the wild in ways their friends and family can recognize and enjoy.”

The collaboration with Froot Loops follows another significant development for Doodles—the May launch of its DOOD token on the Solana blockchain. This expansion beyond Ethereum demonstrates the brand’s willingness to embrace multiple blockchain ecosystems, potentially broadening its appeal to different segments of the cryptocurrency community. Despite these new directions, the Doodles team remains focused on creating engaging experiences that blend digital ownership with real-world brand interactions.

Market Perspective on NFT Valuations

While the Froot Loops collaboration sold out immediately, reflecting strong demand for Doodles-branded merchandise, the market valuation of the original Ethereum NFT collection has experienced significant fluctuations since its peak. According to NFT Price Floor data, Doodles NFTs once commanded prices as high as $57,000 at the height of the NFT market boom. Today, these digital assets trade for approximately $3,500—a substantial decrease but still representing significant value retention compared to many other NFT projects that have fallen to near-zero valuations.

This price evolution reflects broader market trends in the NFT space, which has matured from the speculative frenzy of 2021-2022 to a more sustainable ecosystem focused on utility, community, and real-world integrations. Doodles’ continued ability to secure mainstream partnerships suggests the brand has successfully navigated this transition by building value beyond speculation on digital asset prices.

As Web3 technology continues to evolve and find practical applications, collaborations like the Doodles-Froot Loops partnership demonstrate how NFT projects can transcend their digital origins to become culturally relevant brands with appeal beyond cryptocurrency enthusiasts. By combining limited-edition physical collectibles with digital ownership components, these partnerships create multi-dimensional experiences that resonate with both traditional collectors and digital natives.

For Doodles and Kellogg’s, the rapid sellout of their limited-edition boxes suggests there remains substantial appetite for thoughtfully designed collaborations between established consumer brands and innovative digital art collections. As blockchain technology becomes increasingly mainstream, we can expect to see more such partnerships bridging the gap between breakfast tables and blockchain wallets, morning routines and metaverse experiences.