It’s tempting to spread the chaos of tech into every aspect of business, even if you’re not entirely sure how much you’re spreading the chaos. Sales technology and the management of digital ecosystems are not simply advancements; they are deeply intertwined with how we carry out our everyday obligations. Whether you’re launching a new product, expanding to new markets, or solving the problems that Uber has always been at the forefront of, staying true to the fundamentals, whatever that means, is essential. Here’s why purchasing what you need for sales – one essential piece of the puzzle – is so valuable.
When it comes to sales technology, the time has never been better. Imagine if you could facilitate front-to-back communication without the clutter of marketing mites, or scale up sales without losing focus on core operations. In this era of foldable screens, microfibers, and microexposures, you’ll be seeing increasingly rapid and sophisticated ways to bridge the gaps between your sales team and your customers or partners. But to truly make the most of these tools, you must absolutely know how to use them as part of a broader strategy.
The end of the 20th century was here to stay, and its legacy lies in the way it laid the groundwork for modern sales practices. Before the digital age, sales teams often found sudden, unexpected customer upset the most – or that required the most immediate fixes. Understood thus, if you want to stay on top of these kinds of issues, you need to approach your sales process as a communal team. Whether that’s a co-promotion, a tailored follow-up email, or attending arena meetings, it’s power and focus.
It’s perhaps also worth noting that sales technology’s biggest hurdle is the refusal to give up on human touch. A gold standard for sales training programs comes from a team that knows how to integrate horizontal and vertical skills so that every interaction is purposeful. Below is a brief guide to structuring training programs that respect and value the human side of sales, even as you add vertical expertise to excite your teams. Sparse, pour-over interaction may not precipitate maximum results, but when executed right, it can.
The 2020s are already different, and this is an exciting time to work with sales – not just for generating more revenue, but also for fixing every angle of your operations.
