Domino’s Celebrates 65th Anniversary with Sweet Giveaway and Continues Charity Efforts

Domino’s Pizza, the world’s largest pizza chain by global store count, is marking its 65th birthday with a generous offering to its loyal customers across the United States. From December 8 to December 22, the company is giving away three free Chocolate Lava Crunch Cakes with qualifying orders of $10 or more. These delectable treats—oven-baked chocolate cakes with a molten chocolate fudge center and a dusting of powdered sugar—represent the company’s way of thanking customers who have supported its growth over more than six decades. To claim the free desserts, customers need to place their orders online through the Domino’s website or mobile app and enter the code “HAPPYBDAY” at checkout. It’s worth noting that this special anniversary promotion doesn’t extend to phone or in-store orders, highlighting the company’s continued push toward digital ordering platforms that have become increasingly central to its business model in recent years.

The birthday celebration comes as Domino’s also renews its commitment to a cause that has become integral to its corporate identity: supporting St. Jude Children’s Research Hospital. The pizza giant is continuing its 22-year tradition of participating in the St. Jude Thanks and Giving campaign, which runs until January 4, 2026. Customers can contribute to this worthy cause in several ways, including purchasing the specially designed St. Jude Giving Combo for $26.99, which includes two large two-topping pizzas, an eight-piece Stuffed Cheesy Bread, a 2-liter drink, and automatically triggers a $1 donation to St. Jude. For those feeling more generous, Domino’s has made it easy to make additional donations by rounding up order totals or adding specific contribution amounts when ordering online, through the app, or in-store. The relationship between Domino’s and St. Jude exemplifies how long-term corporate philanthropy can make a meaningful difference—since 2004, Domino’s has raised an impressive $143 million for the children’s research hospital.

The significance of this charity partnership extends far beyond mere corporate social responsibility. St. Jude Children’s Research Hospital provides critical treatment, travel accommodations, housing, and food at absolutely no cost to families facing the devastating diagnosis of childhood cancer. The hospital’s impact has been nothing short of revolutionary in the field of pediatric cancer care—since its founding in 1962, childhood cancer survival rates have dramatically increased from a mere 20 percent to more than 80 percent today. By setting an ambitious goal of raising $300 million for St. Jude by 2034, Domino’s is making a statement about its long-term commitment to this cause, even as it celebrates its own corporate milestone. This dual focus on celebration and giving back reflects a contemporary approach to corporate anniversaries that balances self-promotion with social purpose.

Joe Jordan, Domino’s Chief Operating Officer and U.S. President, emphasized the customer-centric nature of the anniversary celebration: “In honor of our birthday, we decided there was only one way to celebrate – by sharing some delicious, oven-baked goodness with our customers. For more than six decades, we’ve worked hard to provide the most delicious food, renowned value and convenience to the brand’s customers. There would be no Domino’s without its loyal customers, so we hope they join us in celebrating the last 65 years with this sweet treat of a deal.” These remarks highlight how Domino’s views its relationship with customers as fundamental to its success—recognizing that 65 years of growth would not have been possible without millions of loyal pizza lovers consistently choosing its products. The giveaway thus serves not merely as a marketing promotion but as a tangible expression of gratitude.

When discussing the ongoing St. Jude partnership, Jordan further demonstrated the company’s commitment to balancing business interests with social responsibility: “Domino’s is proud to continue its long-standing tradition of participating in the St. Jude Thanks and Giving campaign. Every child deserves to live their best life, and when customers purchase the St. Jude Giving Combo or add a donation to their pizza order, they help make cures possible for kids with cancer.” This messaging cleverly connects the everyday act of ordering pizza with the profound impact of supporting pediatric cancer research, making charitable giving accessible and convenient for customers. By integrating giving opportunities directly into its ordering process, Domino’s has created a seamless way for customers to contribute to a meaningful cause without significantly altering their behavior. Jordan concluded his statement with appreciation: “We’re grateful to be able to provide customers with ways to give charitably, while ordering the pizza they love. Thanks to the generosity of Domino’s customers, we know we can help make a difference.”

As the anniversary promotion runs through December 22, millions of Americans have nearly two weeks to take advantage of the free dessert offer while potentially contributing to St. Jude’s mission through their pizza orders. This timing, occurring during the holiday season when many families are gathering and ordering takeout food, strategically maximizes both the promotion’s reach and the potential for charitable contributions. The dual campaign showcases how Domino’s has evolved from its humble beginnings 65 years ago into not just a global food service powerhouse but also a significant corporate philanthropist. By celebrating its past while investing in the future health of children, Domino’s demonstrates a business approach that recognizes how corporate success and social responsibility can be effectively intertwined. Whether customers are drawn by the free chocolate lava cakes or the opportunity to support a worthy cause, this anniversary initiative reflects the multifaceted relationship between a major brand and the communities it serves across America.