This story originally appeared on Real Estate News, discussing MoxiWorks—an innovative real estate technology company—taking a significant step forward in its professional and salesounlines for its clients. MoxiWorks, based in Seattle, has rebranded itself as Vero and is divesting its MoxiBalance rollbackof its legacy back-office accounting software for agents to focus entirely on its sales and marketing solutions.
MoxiBalance, which was used by over 150 brokers and agents across the U.S. and Canada including vast regions of real estate firms, will be transitioning to Vero, a new division of Upfront, a leading financial platform for franchisors and agents. The buyer, Vero (formerly known as Upfront), is expected to streamline its operations, focusing its efforts in sales and marketing rather than traditional client connections.
Eric Elfman, the current CEO of MoxiWorks, emphasized in a press interview, "this is about how we are evolving from a legacy software provider to a go-to-sales and marketing solution, empowering agents to find, win, and close more deals." This evolution marks MoxiWorks’ goal of becoming a leader in the back-office space, where connectivity and collaboration are critical to attracting leads and closing client relationships.
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Eric Elfman continued, "this is a call to be more modern in how we do business. MoxiBalance is a great platform, and we are excited to add Ishtyaq Ahmed’s 10+ years of back-office experience to our team in this deal." Eric stated, "This is about the collaboration between the two companies, and we are happy thatUpfront is the natural partner to help us succeed in the back-office world."
Ishtyaq Ahmed, Mr. MoxiBalance’s General Manager, joined Upfront as its Chief Product Officer. He shares, "we’re thrilled to bring modern finance and innovation to the back-office space. MoxiBalance is a great platform, and we are excited to add Ish and his 10 years of back-office experience to our team in this deal." Ishtyaq said, "it was a great opportunity to grow in a dynamic and rapidly evolving space."
", the chamber of commerce said, "the deal reflects Mr. MoxiWorks’ commitment to staying ahead of the curve. MoxiBalance is a great platform, and we are excited to add Ish and his 10 years of back-office experience to our team in this deal." MoxiBalance said, "we’re excited to work together with Upfront to continue our partnership and to help agents succeed in the back-office space."
"Looking ahead, MoxiBalance aims to unlock the full potential of its technology in the back-office sector. By integrating with Upfront, we hope clients can take full advantage of modern financial capabilities. The collaboration is seamless, with customers experiencing no disruption." MoxiBalance said, "we’ll continue to integrate our software and work hand in hand with Upfront to drive shared growth."
MoxiBalance said, "we’re extremely excited about the potential this partnership holds, and we look forward to seeing how it impacts the real estate industry." viewers can track the changes in MoxiBalance’s product and its integration with Upfront’s services using the information provided.
