Joylux, a Seattle-based company specializing in women’s intimate health and wellness, has secured $4.5 million in a new funding round, bringing their total capital raised to $22 million. This decade-old company develops and markets a range of innovative products designed to address various aspects of vaginal health and overall well-being, including light therapy devices, gels, creams, and cooling pads. The latest injection of capital will primarily fuel Joylux’s strategic partnership with acclaimed actress and entrepreneur Halle Berry, who has also invested in the company. This collaboration marks a significant step for Joylux in expanding its reach and amplifying its message of empowering women to take control of their intimate health. The partnership will also support the launch of a new intimacy gel called Let’s Spin, co-created with Berry’s wellness brand, Respin.
The alignment between Joylux and Halle Berry stems from a shared commitment to addressing the often-overlooked challenges women face, particularly during midlife and menopause. Berry’s personal experience with a misdiagnosis related to intimate health led her to seek solutions, ultimately connecting her with Joylux’s innovative products. Recognizing the potential of Joylux’s technology and the importance of destigmatizing conversations around vaginal health, Berry joined forces with the company to champion their mission and advocate for women’s wellness. This partnership leverages Berry’s platform and influence to reach a wider audience, fostering open dialogue and empowering women to prioritize their intimate health.
Joylux’s product line caters to various aspects of women’s well-being, including vaginal health, skin rejuvenation, and overall comfort. Their flagship light therapy devices utilize red and near-infrared light to stimulate collagen production and improve blood flow, addressing issues like vaginal dryness, laxity, and pain. These devices, along with complementary gels, creams, and cooling pads, offer a comprehensive approach to intimate health, providing women with non-invasive and effective solutions. Joylux’s commitment to innovation and scientific research has established them as a leader in the femtech space, challenging traditional taboos surrounding women’s health and empowering them to proactively manage their well-being.
The company’s distribution strategy combines direct-to-consumer sales with partnerships with established retailers and healthcare providers. Joylux products are currently available through prominent retailers such as Nordstrom, Bloomingdales, Goop, Neiman Marcus, and Ulta, demonstrating their growing market presence and recognition within the wellness industry. This multi-channel approach allows Joylux to reach a diverse customer base and integrate their products into existing healthcare networks, further normalizing conversations surrounding women’s intimate health. The company also plans to expand its international reach through its partnership with Essity, a global leader in hygiene and health products, signifying Joylux’s ambition to become a global force in women’s wellness.
Joylux’s recent success is evident in its impressive year-over-year growth, with direct-to-consumer sales surging by 162%. This remarkable growth trajectory underscores the increasing demand for innovative solutions in women’s health and the effectiveness of Joylux’s product offerings. The company’s ability to resonate with consumers and address their unmet needs has propelled its growth and positioned it for continued success in the expanding femtech market. With a dedicated team of 15 employees and the support of prominent investors like Dr. Kathy Fields, co-creator of Proactiv and Rodan + Fields, Joylux is well-equipped to capitalize on the growing market opportunity and further solidify its position as a leader in women’s intimate health.
The influx of new capital and the strategic partnership with Halle Berry mark a pivotal moment for Joylux. This combination of financial resources and influential advocacy will enable the company to amplify its message, expand its product offerings, and reach a broader audience. By combining cutting-edge technology with celebrity endorsement and a commitment to destigmatizing conversations around women’s health, Joylux is poised to revolutionize the femtech landscape and empower women to prioritize their intimate well-being. The company’s continued growth and expansion will undoubtedly contribute to a more open and informed dialogue about women’s health, ultimately improving the lives of countless women worldwide.
