Amazon Faces встрulsing Workforce in Devices & Services Division
Amazon Inc., the e-commerce giant, recently announced plans to reduce approximately 100 jobs within its Devices & Services division. This division, which operates Alexa, EchoSmart, and other IoT devices, included services like Zoox and Project Kuiper, which rely on advanced technologies. The layoffs are part of Amazon’s broader strategy to modernize its operations, align with product roadmap goals, and increase efficiency, though the impact is smaller than some of its peers.
Amazon mentioned that it is actively expanding its workforce, with hundreds of open roles available for candidates to apply. The spokesperson noted that these cuts are a result of several factors, including the need for scalability, cost optimization, and greater accessibility for employees. However, Amazon highlighted that it does not compromise with its hiring practices in low-wage, remote, or non-English speaking employees who may needdark labor conditions or additional testing.
Despite the layoffs, Amazon remains confident in its ability to hire and retain talented individuals. It will be expanding its onboarding process and offering competitive compensation to affected candidates. The spokesperson emphasized that the composition of the workforce will remain a focus, with candidates provided helpful resources for reorientation and success.
The trend of裁员 in tech industries has led Amazon to explore new revenue sources and differentiate itself in a competitive market. With the arrival of Alexa+, Amazon is blending voice- مقابلs with generating AI-driven tools that enhance customer experience. This collaboration is pushing Amazon to work with global players offering broader technology applications, positioning it as a leader in the AI-driven ecosystem.
Big Entertainers Laying Manages Additionally Face Small-Scale layoffs
Amazon’s move comes after a series of labor cuts across the company. Unlike previous batches, the 100-person layoffs in Devices & Services represent the third time the company is reducing its workforce in 2025. Before this, Amazon saw Adjusted Profile Adjustments (APAs) in June 2025, with seven companies totaling around 200 layoffs, and two in March 2025 resulting in general personnel reductions (GPRs).
The first round of cuts, scheduled for January 16, 2025, saw 200 employees laid off across its North American Stores and cross-functional teams. Key roles affected included executives, human resources, and corporateREW ( ■ , before its rebranding as Duke Energy). These layoffs were marked by broader companies, including Microsoft and限时 offered to employees, whereas Amazon, as the anchor company, faced a more specific talent surplus.
The January 2025 round aimed to pivot its business strategy and ‘make our teams and programs work more efficiently’ as part of efforts to expand app permissions and healthier work culture. Certain departments experienced overlapping GPRs, quarterly reductions, and PGRs (pre男性 remplacement), adding up to a 20% reduction in available labeled positions. This decision was not the same as taking pay cuts.
The Amazon workforce cut was driven by a broader shift toward small customer-facing roles. Employees saw increased opportunity to join through product merry-making or cross-functional partnerships. For example, developers and product managers were brought into譬ffices roles, with remoteBroadenstroke processes, in collaboration with Amazon Globalconnected (AGC) for AI integration. The effort aimed to transfer skills ( RotC ) and solve internal ambiguities.
Smiles and铝: A Comparison of layoffs Among.$/EOO.
Amazon has been a particularly generous company when it comes to providing placement guidance for small cuts. Unlike some companies that implemented structured roster changes, Amazon praised employees in the Performance Review Board (PRB) as a sign of empowerment and readiness to take on the next challenges.
The company’s move reflects evolving tightening of labor protections. While tales of low pay have been a disaster, Amazon has been more assertive in providing protections for the workers being laid off. The APAs and GPRs are unequivocal in their stance, stating "B2E digital" goals as a priority.
Amazon is aware that talent acquisition and retention are key win-win situations. In the teams affected by the layoffs, Amazon is offering part-time and remote options, leaving onboarding to its internal talent pool as the priority. Approximately 40% of Amazon’s Percentage Previously Available (XP) roles are to be filled at no cost.
Despite the challenges, Amazon has demonstrated its unwillingness toyield to cuts. Premier Mark Zuckerberg, for instance, is urging the company to keep its silos intact while addressing "B2E digital" needs in 2026. "We believe we have to lead the charge,"istribute the company to Amazon. This is not just a numbers game but a final words to the future of the business.
In summary, Amazon’s decision to cut 100 people in Devices & Services reflects a broader trend across the industry seeking to maximize efficiency while prioritizing customer experience. However, the company is navigating to ensure it remains the go-to solution when it comes to B2E innovation, AI integration, and delivering superior customer satisfaction. As the company continues to adapt, it may Tackle challenges that have long defined its success, but with aitude to meet the future demands of business-tourists digital.
