Brad Parscale’s International Political Consulting Work
Brad Parscale, known for his role as Donald Trump’s 2020 campaign manager, expanded his political consulting work internationally by advising Nasry Asfura’s campaign in Honduras. Asfura, a right-wing candidate who received the endorsement of the U.S. president, sought Parscale’s expertise to strengthen his electoral strategy. This collaboration represented Parscale’s efforts to leverage his experience in American politics within international contexts.
The partnership between Parscale and Asfura highlighted the growing trend of American political consultants offering their services to candidates abroad. Parscale’s digital marketing background and campaign management skills were considered valuable assets for Asfura’s team as they navigated a challenging political landscape. His involvement demonstrated how campaign tactics and strategies developed in U.S. elections are increasingly being exported to political races around the world.
Parscale’s advisory role focused on helping Asfura craft a message that would resonate with Honduran voters while maintaining alignment with the candidate’s right-wing platform. This included developing digital outreach strategies, refining campaign messaging, and implementing data-driven approaches to voter targeting. The U.S. president’s endorsement of Asfura provided additional credibility to the campaign and reinforced the connection between American political interests and Honduran electoral politics.
Despite the advantages of having an experienced American campaign strategist on board, the collaboration also raised questions about foreign influence in domestic elections and the exportation of polarized campaign tactics. Critics pointed out that applying U.S.-style campaign strategies might not always translate effectively to different cultural and political environments. Nevertheless, the Parscale-Asfura partnership represented the globalization of political consulting and campaign methodology.
The engagement also offered Parscale an opportunity to rebuild his political consulting profile following his departure from the Trump campaign. By taking his skills to international markets, Parscale demonstrated the transferability of his expertise while expanding his professional network beyond American politics. For Asfura, the association with a high-profile American political consultant provided both practical campaign benefits and symbolic value in positioning himself as a candidate with international connections.
This cross-border political consulting relationship between Parscale and Asfura illustrates how modern campaigns increasingly transcend national boundaries. As political strategies and digital campaign techniques become global commodities, consultants like Parscale find new markets for their expertise, while international candidates gain access to sophisticated campaign methodologies developed in the highly competitive American political arena. This phenomenon continues to reshape how campaigns are conducted worldwide, blending local political traditions with imported strategic approaches.
