LVMH’s first hotel, in collaboration with Dior, which sees the hospitality industry as “a laboratory at the service of luxury”.
The world’s largest luxury conglomerate, LVMH, opens its new Le Cheval Blanc hotel in Paris. It is the fifth “small brand” establishment that has made it a goal to capitalize on the “exceptional luxury” experience.
Le Cheval Blanc Paris has just opened its doors, the most anticipated opening in the city for decades. The emblematic Art Deco building closed its doors in 2005 to undertake a profound and ambitious remodeling process, which has not been exempt from specific controversies due to its status as a UNESCO World Heritage Site.
Last June La Samaritaine reopened its doors. Paris ?? and the LVMH group, majority shareholder ?? recovers the mythical warehouses, converted into a multi-brand luxury emporium, after sixteen years of work.
The architectural jewel with the Eiffel structure, which has recovered its splendor and takes up its objective of representing the quintessence of la vie à la française, is immersed in the celebration of its 150th anniversary, in a big way, with acts and events that began at the beginning September and will last for two months.
Now it is the turn of the hotel, erected atop La Samaritaine, with its 72 impeccable rooms and suites, and its interior design by Peter Marino, who designed the hotel in the spirit of a Parisian apartment.
The terrace of Le Tout-Paris, on the top floor, run by chef William Béquin. Maxime Frédéric, master pastry chef from Plénitude.
‘Emotions’, more than ‘experiences’
Because Le Cheval Blanc does not want to be an ordinary luxury hotel. Its vocation is to welcome a clientele accustomed to an ultra-refined lifestyle as if it were at home, a philosophy that materializes in The Apartment, a space of one thousand square meters and seven rooms, with all kinds of its own services ( hamman , sauna , treatment room and fitness room), private screening room, its own pool and a terrace with panoramic views of the entire city.
Of course, it has exclusive and independent parking space and elevator, “for a completely confidential access to the Maison”, and butler service 24 hours a day, seven days a week. Its price remains a secret, only that of the room has been provided, from 1,150 euros per night.
The 30-meter swimming pool, the largest in any hotel in Paris, covered with a handcrafted mosaic by the artist Michael Mayer.
Its experiential vocation also extends to the four gastronomic proposals and the hotel’s wellness and spa complex, one of a kind, exclusive to Dior: Dior Spa Cheval Blanc. That is why it is not satisfied with offering experiential luxury, it offers “emotions”, always with the LVMH seal, present in every detail ?? from cognac to spa products, through works of art, by the Fondation team Louis Vuitton??. And with Paris and its charm as the setting.
And with the opening of the hotel, the Plénitude restaurant opens its doors, with Arnaud Donckele at the helm, the chef with three Michelin stars responsible until now for the gastronomic offer of The Cheval Blanc Saint-Tropez.
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