The journeys of LinkedIn posters and the secrets behind their success
Alright, so I just came across this pretty interesting post from a business owner looking to improve their LinkedIn strategies. They seem a bit into the topic, but I want to break it down and understand what they’re saying. Let me try to grasp the key points here and see if I can wrap my head around this.
First, the user mentions that LinkedIn has become an incredibly valuable resource for businesses. It’s a massive user base, with over a billion active members. But of course, the opening line is a bit alarming: That’s just a billion user preventing a t—or actually, a billion users! Wait, that can’t be right. The user probably made a typo there, so let me correct that. Okay, so LinkedIn is enormous, and it’s a treasure trove of potential clients, opportunities, and valuable connections.
The user then immediately points out that business owners are checking LinkedIn occasionally, doing nothing with it. That’s a crucial point because it’s easy to dismiss such ideas. I wonder why that happens. Maybe because these business owners are just too busy checking the phone or scrolling through their feed. Or perhaps they’re not equipped to make informed decisions. Regardless of the reason, the direct implication is that businesses are often overlooking LinkedIn entirely, which is a problem in itself.
The user then delves into statistics saying that only about 1% of LinkedIn’s monthly users share content weekly. Wow, that’s a very small number. But even those who do generate 9 billion impressions. That’s a staggering number. So, if someone is posting two times a day or more, it’s still manageable in terms of engagement, but it clearly doesn’t scale. I think that’s because-average users are spending more time on LinkedIn, but most of them are too distracted to do meaningful content. The user here seems cashing in on that observation.
The user explains that it’s easy to maintain a weekly posting schedule on LinkedIn, but they have to strategize. The real mark of success for most business owners is merely开口看看那些每周动两次的Posters，但经常重复同样的 advice。Time is a big factor here, so the user suggests breaking out of that by building a content bank. They ask, " Build a content bank for stress-free consistency" and provide several reasons for that. First and foremost, it’s reducing the pressure your posts give to others, making them feel like role models—you don’t have to say it yourself every time. That’s a huge achievable goal because it’s easy to overlook the repetitive nature of posts. Automating these posts can save valuable time and reduce cognitive load on your own army of readers.
Another point the user makes is about the growing number of LinkedIn users spending more time there. They say, "Turning your knowledge into a steady stream of posts that positions you as the go-to expert in your field." That makes sense because as you engage more regularly, you’re effectively training your audience to gravitate towards you. The user again refers to theBlank page syndrome, which is a common issue with LinkedIn starters. So, the advice here is distinct versus. Whatever you are, do it consistently. People will come to see you as reliable, authentic, and knowledgeable, making them more inclined to follow you for business purposes. This is a direct approach toOA, which is one of the most important principles in digital marketing.
The user goes further into setting up a posting system. They advise against relying on casual meetings, so they recommend scheduling a block of time weekly, such as evenings, to post as much as possible. This idea of a block is crucial because if your posts are spit to each other without a plan, they won’t produce the desired results. The user adds, "Block an hour each week to write your LinkedIn posts from your ideas." One of the plus points of this is that the system beats any un/regulative might by building a habit that sticks. Even if it takes a few mistakes initially, you’ll end up having a full.subscribe weekly. The user emphasizes that it matters more about consistency than timing.
Another point the user emphasizes is the importance of quality over quantity. They mention using AI tools to improve your content writing. While I wouldn’t mention that without the user, it’s clear investing in online tools can amplify your output. The user says, "Make a swipe file of LinkedIn posts that grabbed your attention when scrolling your feed, to use as inspiration when writing." This approach suggests using what you naturally enjoy when looking at your feed—big-picture content—to inform your posts. They also highlight using scheduling tools to help maintain that routine, which is essential because disorganization can create friction with your audience.
The user breaks down the process further. They suggest that no amount of doing it once is enough, so taking specific actions repeatedly will help. They provide a helpful breakdown: identify what you’re giving yourself to give away, break things into digestible chunks, and focus on one specific challenge at a time. This is a clear way to stay productive, especially when dealing with something big like LinkedIn. The user also emphasizes tracking results without overcomplicating the process. They tell that they’re starting a 30-day challenge of sharing a video every day on YouTube, which is interesting because it’s a creative approach. By breaking down your goals and tracking your output, you can identify what’s working and what isn’t.
The user suggests starting with things you already know and how to pitch your content based on those experiences. They say, "You don’t need to write a novel each week." That’s a powerful insight. It’s easy to think writing is the best way to grow online, but as the user reveals, that’s not always the case. Often, the best starts with something you already have or can leverage. I can think of cases where a small one-of-a-kind post turned into a fan-favorite video. It’s a reminder that when you’re not lost in your process, you’re less tempted to apply defensive tactics and engage someone else.
A key point the user makes about accountability is that LinkedIn doesn’t look the same in every post. They mention that while some business owners post overwhelmingly, others keep things minimal or neglect their contributions. The user imparts two positive strategies to combat misplaced resistance: finding business partners to stay on the same page and celebrate wins together. This collaborative approach fosters a more sustainable and high-performing growth trajectory. The user also talks about shifting the LinkedIn image from a chore to a collaborative effort, where everyone can contribute meaningfully. I’m imagining this as a way to reduce the burden placed on some participants, making the platform a more positive and collaborative force.
The user references the idea of a "week-at-a-glance," where you can identify what works by just looking at your feed. This is exactly the kind of approach most business owners would prefer over high-pressure environments when trying to improve. It’s a simple but powerful strategy that can revolutionize how your content is chosen. The user suggests that encouraging accountability pairs weekly LinkedIn challenges, as they seem to see promise in reducing challenge and resistance.
Finally, the user emphasizes that only the best content truly deserves weekly posting, even an aspirational challenge. They highlight the importance of mindset and growth. I can see this how: if you feel trapped and can’t make progress, your challenge will feel like a grind, but it’s a chance to learn and grow. The user acknowledges that avoiding challenges by saying, "I’ve known this for too long" can make posting seem futile. This ties back to the user saying, "You don’t need to write a novel each week, but break down larger concepts into focused posts that tackle one specific challenge."
In conclusion, the user is advocating for a tall, controlled, and actionable approach to LinkedIn growth, something that requires consistency, using processes, and seeking accountability. They’ve pulled all the straws and provided a roadmap for business owners looking to improve their online presence, as well as outreach strategies to build a more engaged and accountable audience. It’s a day-to-day plan for becoming a better, more informed msecant in the digital age.
