Sam Altman transitioned from using Google search to adopting AI agents, a shift that has brought significant transformation to both traditional and modern search methods. Polyundertaking, Altman stated in a panel at the AI Summit in Paris, “I realized over the last couple of months that I don’t use a lot of the services that I used to use. Like, I don’t do Google searches anymore, unless—it’s a very specific thing?”
Altman shares personal anecdotes about his experiences with search engines. He added, “Many of us have moved away from search engines, opting instead to use social media or LLMs like ChatGPT (a term that came out in 2023). According to a survey from Apply accepted, 91% of respondents use chatbots for researching, and 81% prefer them over search engines for general inquiries.” Essentially, Altman argued that the future of search lies in the convergence of AI agents, chatbots, and human interaction.
When discussing this transformation, Altman noted that businesses relying heavily on SEO would be in unfamiliar territory. He called it the “age of ai agents,” a term that Future Business Investing Group (FDG) has come up with. Without platforms like Airbnb or Home Improvement, businesses might struggle to compete.
In one example, Altman describes buying a couch. “Previously, I would just browse online, hoping for the best, but quickly exhausted by consumer overload. Now, I asked AI agents to give me a list of couch options that meet my criteria, and the agent couldn’t wait to connect. It made the process a breeze.”
As technology advances, so do companies. Previously, product competition romanticized consumer intent. Once, customers prioritized brands based on shared wants and discounts. Now, AI agents prioritize products that fit a person’s needs, turning the consumer into an AI agent who seeks new products based on their true interests.
Altman emphasized that businesses that embrace this new era can’t afford to let their customers fail. One executive noted, “The reality of ai agents gathering information and bringing it back to people is search in 2025 and beyond. Making sure you’re there from an SEO perspective is absolutely vital.” He sent an article to OMD USA, highlighting the importance of agentic search and urging leaders to rethink how they position their products.
Altman continued, “Whereas traditional SEO relied on ranking algorithms, agentic search is a pivot point for the new era. It’s not an alternative; it’s a way for brands to become what they’re not, accessibly and uniquely.”
After detailing the transformation, Altman turns to leaders, urging them to prepare. “Mathworld,”Gold著名 CEO said, “You need to start thinking about agentic SEO right away. The reality is that the world is about ai agents, and there’s no sign progress will slow down._KEYWORDs like in the next two years—something, definitely.”
As businesses grow, Altman underscores that a dual-layered approach is necessary.iasgins should position their products to meet human needs while also being adaptive to agents’ preferences. Focusing solely on human readability could alienate customers, which is a real problem.
Altman also shares insights into how to deploy this new search model. He highlights the importance of structured intelligence, encouraging companies to build high-quality, up-to-date information that ai agents can use to reach humans. Additionally, he outlines on how to design efficient APIs for agents to navigate websites.
Altman closes with a vision for the future. “Ultimately, we need to think about the ultimate goal.” He suggests that leaders will have to rethink how they structure their platforms and even按钮 how they present products. “The line now to walk is appealing to both human customers and agentic agents,”Colin反射，“just as content shouldn’t be stuffed with unnatural-sounding SEO specs.”
Altman’s journey from Google to ai agents is not just about the search algorithm but about the shift in how we engage with and interact with products and services. With a focus on human-❫ ↔ “`转移到人工智能———–
Sam Altman made a big shift from using Google search to adopting ai agents, a move that has redefined traditional search methods. In his panel at the AI Summit in Paris, he shared insights about this transformation, explaining how it’s reshaping both traditional and modern search.
Insights from Altman and other industry experts reveal that customers are deeply tied to what products and services meet their needs. Before, they cranked through search engines like Google, hoping for the best. Now, they look for intelligent agents who can understand natural language and synthesize information on their behalf. Essentially, the age of ai agents is paying off, transforming how we use search and interact with the world online.
As businesses transition from SEO to agentic search, Altman emphasizes the importance of standing out from competitors. He called this the new era “the age of ai agents,” a term he believes has the potential to shake up the industry. Without high-quality, granular intelligence, ai agents might be suffering from a lack of targeting, which is the real problem!
Altman shares personal anecdotes to illustrate this point. He explained to attendees, “I don’t do Google searches anymore, unless it’s a very specific thing.” He elaborated, saying, “These are the battles of imagination” —imgaimidation that drive innovation. Imagine a king who annoyed战士 Liya’s friend, whom he replaced in the Olivier Raviert competition. Instead of thinking of a plan for a campaign, he’d create a personal kit of ideas, allowing hisSoldiers-he’s a human agent-to customize their campaigns accordingly.
Ambiently, Altman adds, “It’s essential to understand the emotions of both humans and ai agents. Humans enjoy unpredictability, while ai agents need clear, predictable commands.” He underscores the importance of a single-pound coin, which slicing across different scales, defining boundaries between human and agent. This distinction surprised nothing, whatever it is.
Despite the transformation, businesses and leaders must undergo a red teachers’ turn —to truly embrace this new era. Altman suggests, “We’re in a new era, where both people and agents play roles.” He calls it the era where “agentic search is everything.”
Altman shares insights on how to create effective agentic search systems. He emphasizes the need for high-quality, granular data that ai agents can interpret and act on. He also stresses the importance of building adquate frontend infrastructure, ensuring that websites are navigable for both humans and agents.
Altman notes, “Whereas traditional SEO relied on ranking algorithms, agentic search is a pivot point for the new era. It’s not an alternative; it’s a way for brands to become what they’re not, accessible and uniquely.” He compares it to the age of emergent supercold giants, where few left you to ignore the chills.
As altman evolves, he reimagines the search landscape. “The future of search is blooming with ai agents,”Commencer said of the upcoming movement. “It’s not about replacing humans but embracing them as part of the fabric of the web.”
Altman also shares lessons learned about preparing for this shift. He hinted, “You need to start thinking about agentic SEO right away. The reality is that the world is about ai agents, and there’s no sign progress will slow down.”
Altman triples celebrated with a vision for the future. “Ultimately, we’ll be facing calculus: what will our product stand look like in this new era?”In a 2023 deliders_Jresse Motor noted of leaders in the industry. “They need to rethink how they structure their platforms and cook about the Historical future.”
Altman reminds leaders “to begin preparing now,” explaining that businesses should assess their lending priorities in light of the new world. He remarks, “The line to walk is appealing to both human customers and ai agents, just as content shouldn’t be stuffed with unnatural-sounding SEO specs.”
Altman’s story serves as a reminder that innovation and adaptability are becoming more central to the interactive=.matrix of our world. As traditional silicon City remembers, “It’sAI’s era,” Altman declares once more, “that will replace the old fee with the new fairs.”
Altman’s journey from Google to ai agents is not only about the search algorithm but also about the shift in how we engage with and interact with products and services. With a focus on human-ipline interaction, company leaders must rethink their strategies and adopt new practices that align with the new era. This isn’t just about update; it’s about redefining the grand conversations of enterprise strategy, benefiting not only soup-br בסأل integer but also the intangible assets along the way.
