Amazon Prime Now Offers Gas Discounts Every Friday Through Year’s End

In a surprising move that expands its vast empire into yet another aspect of daily life, Amazon has quietly launched a significant gas discount program for its Prime members. The retail giant is now offering an enhanced 25-cent-per-gallon discount every Friday through the end of the year at thousands of gas stations nationwide. This “Friday fuel fix” builds upon an existing 10-cent discount that Prime members already enjoy, effectively tripling the savings on what tends to be the busiest travel day of the week.

For many Americans, this seemingly modest discount represents a meaningful financial relief during a holiday season expected to be challenging for family budgets. The math is simple but compelling: filling a standard 15-gallon tank each Friday would save members $3.75 weekly, potentially adding up to nearly $40 in savings before the enhanced discount expires on December 26. While the regular 10-cent discount will continue year-round, this holiday promotion strategically targets weekend travelers and busy families when they need it most. With economic uncertainty looming and holiday expenses mounting, these accumulated savings could help offset costs in meaningful ways for regular drivers, commuters, and families with packed schedules.

The discount program operates through Amazon’s partnership with earnify, BP’s loyalty platform, and is available at approximately 7,500 participating BP, Amoco, and AM/PM stations across the country. What makes this offer particularly attractive is its simplicity and flexibility—it applies to all fuel grades with no minimum or maximum gallon requirement. To redeem the discount, Prime members need only link their Amazon accounts to the earnify platform, then either enter their phone number at the pump or scan through the earnify app. The discount applies immediately, dropping the per-gallon price before payment. Though members can only use the enhanced discount once each Friday, there’s no limit to how many gallons can be purchased during that single fill-up.

This gas discount represents more than just savings—it signals Amazon’s continued expansion into every corner of consumer life. What started as an online bookstore has transformed into a company that wants to be present at every consumer touchpoint: when you order groceries, stream entertainment, and now, when you fuel your vehicle. The partnership with BP also highlights a growing trend in retail: membership-based ecosystems that create value through cross-brand collaborations. For Amazon, the gas discount serves as another reason for consumers to justify their annual Prime membership fee, while BP benefits from increased customer loyalty and foot traffic at their stations. The data-sharing arrangement between these corporate giants also offers both companies deeper insights into consumer behavior, though some privacy-conscious users might view this as a trade-off for the financial benefits.

The timing of this promotion is particularly shrewd, launching during the holiday season when many Americans are traveling to visit family or tackling extensive shopping lists. Friday, traditionally the busiest travel day of the week, becomes a natural moment for Amazon to insert itself into its members’ regular weekend routines. For Prime members who might be unaware of this benefit, discovering the gas discount feels like finding money—a pleasant surprise that strengthens brand loyalty during a financially stressful season. Amazon’s strategy seems clear: add value to Prime membership through practical, everyday savings rather than flashy but rarely used perks. For the average consumer, saving on a necessity like gasoline creates a more tangible benefit than many other membership perks.

While the enhanced 25-cent discount will revert to the standard 10-cent savings after December 26, this promotion exemplifies how Amazon continues to redefine consumer expectations around membership programs. What began as a shipping benefit has evolved into a comprehensive lifestyle platform that now extends to the gas pump. As traditional retailers and service providers struggle to maintain customer loyalty, Amazon’s ability to continuously add meaningful benefits to Prime membership demonstrates why it remains dominant in the consumer landscape. For drivers feeling the pinch at the pump, this discount offers immediate relief during a financially demanding season. And for Amazon, it represents another touchpoint in the daily lives of its members—another moment where the tech giant becomes not just a retailer, but an indispensable part of modern living. Whether this gas discount program expands or evolves in the future remains to be seen, but it clearly signals Amazon’s intention to fuel not just our online shopping habits, but our vehicles as well.