The rise in American health-conscious consumption can be attributed to a shift toward more nutritious food options observed across various online platforms and services. This trend is now defined by specific dietary trends informed by customer data. For example, Instacart, a widely popular online grocery delivery service, has revealed significant changes in search data over the past two years, indicating evolving health-conscious preferences.
In 2023 and 2024, Instacart reported an increase in searches for “high protein” items by 39% and “high fiber” choices by 159%. Moreover, the service saw a notable rise in affordable low-carb and high-sugar food purchases, with 8% spike in low-carb orders since 2021. These trends are attributed to the shift toward holistic and personalized approaches to wellness.
Additionally, Dallas, Texas-based registered dietitian Kelly Springer is encouraged by these trends. In her José L.ୟർ॥ sketches.medium account, Springer highlighted the likelihood of purchasing healthier, more prebiotic-rich products as consumers adopt these habits. The same team noted that “high-protein” and “high-fiber” foods have gained significant popularity, reflecting broader health trends.
Another key finding is the growing interest in products like][$ entity], which have gained popularity in recent days, impacting their sales and customer loyalty. Additionally, consumers increasingly favor tinned fish and enhanced water products, which have experienced growth trends since 2023.
Stressful data from 2025 reveals continued demand for probiotics and omega-3 fatty acids, as well as increased consumption of electrolyte drinks. This data underscores the continued influence of health and wellness awareness on consumer behavior.
Springer emphasized that parents, particularlydietitians and registered nurses, play a crucial role in guiding customers toward more health-conscious choices. She also notes that low-carb diets remain popular, supporting stable energy levels and aligning with wellness goals.
Indulge yourself.
