Allison Kaye, a prominent makeup artist specializing in the world of sports celebrities, offers a glimpse into the substantial financial commitment required to participate in the Super Bowl festivities. Her Instagram Reel, posted weeks before the event, details the mounting expenses she incurs even before arriving in New Orleans for Super Bowl LVII. Initial costs, encompassing flights for herself and an assistant, along with a five-night hotel stay, already total over $6,200. Kaye acknowledges the escalating costs associated with major sporting events like the Super Bowl, recognizing that the expenses extend beyond mere travel and accommodation.
Beyond the core costs of travel and lodging, Kaye anticipates additional expenses related to transportation and dining. Reflecting on her experience at the previous Super Bowl, she estimates doubling her Uber expenditures to around $800, attributing this increase to the physical demands of navigating the bustling city. Similarly, she projects food costs to rise to $900, anticipating more regular meal consumption compared to the previous year’s single daily meal. These projected ancillary costs add another layer to the financial undertaking of participating in the Super Bowl week. She projects her total expenses to be nearly $8,000 before even considering game tickets.
The Super Bowl is not just a single game but a week-long spectacle attracting fans, brands, and industry professionals, creating a whirlwind of parties, events, and media engagements. This vibrant atmosphere significantly impacts the overall cost for attendees, driving up prices for everything from transportation to dining. Kaye’s experience illustrates the ripple effect of this heightened demand on those working behind the scenes.
Kaye’s involvement with the Super Bowl extends beyond simply being present. Her clientele includes the wives and girlfriends of NFL players, adding a layer of professional demand to her trip. Her connection to Donna Kelce, mother of NFL stars Travis and Jason Kelce, adds another dimension, with the possibility of providing makeup services for her during the Super Bowl week. This professional commitment underscores the importance of her presence at the event and contributes to the rationale behind the significant financial investment.
The escalating ticket prices for the Super Bowl itself add another substantial financial hurdle for attendees. Even the most affordable tickets command prices in the thousands of dollars, making attending the game a luxury. This high cost of entry further emphasizes the exclusive nature of the Super Bowl experience and contributes to the overall financial commitment required for participation.
Kaye’s transparent sharing of her Super Bowl expenses provides valuable insight into the financial realities surrounding this major sporting event. It highlights the significant costs associated not only with attending the game but also with being part of the broader Super Bowl week experience. This financial commitment encompasses travel, accommodation, transportation, dining, and potentially even game tickets, creating a substantial financial undertaking for those involved, especially professionals like Kaye who are working behind the scenes to contribute to the overall spectacle. Her experience underscores the dedication and investment required to be a part of the Super Bowl world, both for attendees and for those working to make the event a success.
