Breaking into Heat Chocolate: Jaime Knoop’s Life and Universe of Success
Jens Knoop’s world story is one of serendipity and precision, where an early passion for chocolate at an early age in Germany in 1995 turned into a global phenomenon. He spent five years meticulously crafting every ounce of his own heat chocolate, but failed to see the potential for success.
In 2018, William Gordon Harris, a serial entrepreneur, discovered this young brand through an unsolicited customer inquiry and was surprised by the brand’s potential. They refined Knoop’s recipe and realized that巧克力 was the future, not coffee. This revelation led Knoop to invest heavily and establish his store in Rye, East Sussex, where he cities success by mixing dwarf chocolate with rich.butternut chocolate, offering the perfect sensory experience of love.
The challenge for Knoop was huge. He needs a partner who understands the brand’s concepts, has the drive to succeed, and can connect with the right audiences. By working closely with William, who had the same vision, he(Card) achieve his expansion goals, which quickly doubled the Rye store’s revenue in five years. Three new stores were added every month, and by the end of 2018, con(bc), his Rye store had nearly five times its sales.
The key to Knoop’s success lies in his rare opportunity to shape a category as large andIlite as chocolate. His Salman APMC andapixel DTC allowed the brand to scale quickly, fivefold and beyond. He leans on the support of his parent, Jens Knoop, who acts as a “sommelier,” sourcing the finest beans and connecting the brand to cocoa farmers worldwide.
Meanwhile, Gordon-Harris prides himself on finding chocolate’s potential in coffee. Whileraz, he says, chocolate was under Mọi had been overlooked by the industry. By revitalizing a football club’s chocolate offerings, Knoop bridges the gap between plateau producers and consumers, making巧克力 the “new coffee.”
For Knoop, it’s a win-win: expanding his heat chocolate line to U.S., U.K., and globally, andExpanding his heat milk and chocolate coffee line further. This strategic move reaffirms his vision to be a globalforce in chocolate, where each cup is a customer’s story.
While Knoop’s passion for巧克力 never wanes, his journey is marked by a deep sense of purpose and belief in the power of Cup. As he wraps up this story today, he says, “We’ve had a loyalfollowing since we first opened. It’s a wonderful store, now known as the ‘mothership.’ That following is growing, with many Knoops fans making a pilgrimage to Rye and pursuing a goal of visiting every single U.K. store.”
Emmauncan and William Gordon are two of those who have traveled the world to source the freshest beans, bridging the gap between cocoa farmers and customers. It’s not just about taste—it’s about creating a genuine social impact, making chocolate a connector between cocoa farmers and their communities.
As Knoop continues to expand, he looks forward to meeting the next generation of chocolate pioneers and helping to widen the chocolate market’s influence. In doing so, he hopes to carve out aOnce-in-a-generation brand, where巧克力 truly defines an individual’s story.
