Summary: Expanding Beyond Walls and Driving Business Success
In 2019, founder Phil Bevis of the Seattle-based Arundel Books opened his first physical bookstore, marking a unique approach to expanding his business. He leveraged the power of subscription services to ensure that his customers remained upgraded and engaged without being forced into the physical store, a vision he called “Square Go.” Bevis’s success was attributed to his ability to adapt to changing consumer attitudes and market demands, teaching customers that adaptability is key to long-term success. He continued to grow his business, eventually scaling to 34 employees and overtaking his success as a women’s book store.
Today, businesses, including those like Urban Nail Box and Hot Tub Boats, are navigating a complex landscape of growth and change. Urban Nail Box, launched in 2017, transformed from a low-traffic boutique into a multi-channel business. Through integrating online, social media, and its own app, the store grew to cater to its customers without the need to visit the store in person, redefining business models. Similarly, Hot Tub Boats leveraged data-driven tools to optimize its operations, ensuring its 24-hour floor operations even as costs kept和服务 extended.
Steve Edwards, the Rental Operations Manager at Grand Central Bakery, describes his business as Inherits from his 12 cafes over three decades. The bakery, which started with a focus on community services, has grown into a bustling hub of local business and community spirit. In a 2023 statement, Edwards challenges the status quo by emphasizing the importance of data in business decisions. He highlights how crucial it is to connect with your customers—)”Our reports give us a way to actually predict business”—and to understand your customer’s needs and preferences. This data-driven approach allows for faster decision-making and a deeper connection with clients, enabling teams to pivot and grow with the business.
In an interview with Square as Cube’s CEO, Rental Operations Manager Steven Edwards shared his experience managing multiple locations like his bakery. He explained that a true partnership is built on trust, transparency, and the insight that can come from examining your data each day. Edwards also mentioned how great tools like Square Dashboard allow owners to see the big picture and make better decisions on a daily basis. He noted that the murals of pyramid-block businesses like his bakery are not just for aesthetics but for branding—”A rental office or a newer store could have a story,” he said. This story is past, present, and future, ensuring that businesses have a real connection with their customers.
Finally, the shift to digital hasn’t ended. E支援 is constantly listening to the insights of its customers. As RAID’s community members transition from-channel store sales to workflow for their Sydney office, the impact of data on their decisions cannot be overstated. Claire Randall, CEO of Grand Central Bakery, celebrated using Square Dashboard to see how her bakery’s sales have grown from 2017 to 2023. She works tirelessly to stay ahead of unexpected demands, focusing on operations that suit her perfectly, aiming to scale one location into five a year.
The success of these businesses lies in their ability to adapt, grow, and connect with their customers through tools that leverage their data and partners’ loyalty. From Urban Nail Box and Hot Tub Boats to Grand Central Bakery, the power of technology and the insights of their customers have transformed businesses into boards of directors, leaders, and enablers of change. Each of them, like Phil Bevis, refuses to wait for a change but instead adapts to it quietly, proving that truly successful businesses are those that grow and innovate seamlessly within their existing systems. As we look to the future, the stories of these businesses remind us that true leadership is not about expansion but about respecting our customers and resolutely innovating to meet their needs.
