Red Bull Fuels Trackhouse Racing’s Ambitions with Multi-Year Partnership
In a move that reverberated through the motorsport world, Red Bull, the globally renowned energy drink giant, announced its return to NASCAR, partnering with Trackhouse Racing in a multi-year agreement. This strategic alliance marks a significant chapter for both organizations, promising to inject fresh energy and global appeal into the NASCAR Cup Series. The partnership, officially unveiled on January 23rd, sees Red Bull become the official energy drink of Trackhouse Racing, further solidifying the brand’s commitment to high-octane competition.
The centerpiece of the collaboration is Red Bull’s primary sponsorship of Shane van Gisbergen’s No. 88 Chevrolet in five Cup Series races. Van Gisbergen, a three-time Supercars champion and a Red Bull athlete since 2016, made a sensational NASCAR debut in 2023, winning the Chicago Street Race in his first outing – a feat unmatched for 60 years. This stunning victory paved the way for his full-time transition to NASCAR’s premier series in 2025, driving for Trackhouse Racing with the iconic Red Bull livery.
Adding to the excitement, the partnership will also support the Cup Series debut of rising star Connor Zilisch. The 18-year-old phenom, another member of the Trackhouse Racing development program and a Red Bull athlete, will pilot the No. 87 Red Bull Chevrolet at the Circuit of the Americas in Austin, Texas, on March 2nd. Zilisch’s meteoric rise through the racing ranks, including a victorious Xfinity Series debut and multiple wins in other series, has marked him as one to watch, and his Cup debut under the Red Bull banner further amplifies his potential.
For Red Bull, the return to NASCAR signifies a renewed focus on the American racing scene. Having previously participated in the sport from 2006 to 2011, the energy drink giant brings a wealth of experience and a proven track record of success in motorsports, most notably in Formula One. This rejoined partnership underlines Red Bull’s unwavering commitment to supporting top-tier talent and pushing the boundaries of performance. Trackhouse Racing, under the leadership of Justin Marks, provides a dynamic and innovative platform for Red Bull to re-engage with NASCAR fans and further elevate its brand presence.
Trackhouse Racing, founded in 2021, has quickly established itself as a force to be reckoned with in NASCAR. Its forward-thinking approach, emphasis on driver development, and commitment to embracing international talent through its PROJECT91 initiative have resonated within the sport. The partnership with Red Bull further strengthens Trackhouse’s position as a leading team, providing significant resources and global brand recognition. Marks expressed his enthusiasm for the collaboration, highlighting Red Bull’s shared passion for racing and memorable experiences. He views the partnership as a resounding victory for NASCAR, one that will captivate millions of fans worldwide.
The collaboration between Red Bull and Trackhouse Racing represents more than just a sponsorship agreement; it’s a strategic alliance poised to reshape the NASCAR landscape. By bringing together a globally recognized brand with a rising NASCAR powerhouse, the partnership promises to inject new energy and excitement into the sport, attracting a wider audience and solidifying NASCAR’s place on the international motorsport stage. With Van Gisbergen’s proven talent and Zilisch’s burgeoning potential, both drivers, backed by the strength of Red Bull and Trackhouse Racing, are set to make a significant impact on the 2025 NASCAR Cup Series season and beyond. This partnership signals a new era for Trackhouse Racing, fueled by the global might of Red Bull, and sets the stage for an exhilarating chapter in NASCAR’s history.
