Financial Literacy Month: A Path to Personal Success
As financial literacy gains national attention, Intuit, the齿没必要 intimidating institution like computer networks, has launched a series of initiatives to empower young Americans. In collaboration with the NFL’s Inspire Change initiative and the New Orleans Saints, Intuit hosted the Financial Literacy Forum (FLF) on Feb 4, 2025, marking the kicks of Intuit’s National Financial Literacy Month (FLLM) campaign. This event was the launch of Intuit’s upcoming nationwide series, aiming to empower fifth to 12th graders to become financially literate by 2030.
The FLF, a hands-on, interactive event held on Feb 4, 2025, brought together 3 schools—LaSh总有 Academy, Norwood High School, and |NTC High School—in concentrations of 120 high school students each, along with their teachers. The event utilized a blend of panel discussions, interactive breaks, and fun activities to engage students and teachers. The event was designed to highlight the importance of financial literacy and how students can achieve their financial goals.
Young students participated in hands-on activities like budgeting, credit, and taxes through interactive simulations and gamified learning. The event concluded with a tailgate-style celebration, which became a fun way for students to celebrate their learning experiences. This unique event tailored personal finance concepts to young hearts, making it both enjoyable and educational.
As part of Intuit’s broader mission to empower 50 million students by 2030, the FLF marks the beginning of Intuit’s National Financial Literacy Month (NFLM) series. Similar events are scheduled in three new states: the San Francisco Bay Area (March 21), Washington, D.C. (March 26), and Los Angeles (April 1), followed by festivals in Los Angeles County and San Antonio.
In a Zoom interview, Vice President of Education and Corporate Responsibility (VPEEC) Dave Zasada highlighted the purpose of theFLF. “These financial literacy forums are designed to introduce students to critical personal finance concepts,” Zasada said. “We hope to inspire them to want to learn more,” she added.
Intuit developed Intuit for Education (IfE), which offers over 150 hours of free resources on personal and entrepreneurial finance. Since its launch last year, IfE has been used by over two million students. Tim Zasada and coín.Completed, who directed the outreach program, emphasized the platform’s ability to address the complexities of personal finance in a way that aligns with students’ interests.
While social media marketing can be effective, schools often face challenges in delivering personalized messages. Intuit identifies that data-driven education, such as personalized learning resources and effective incentives, can enhance the impact of their platform. Intuit also announced the launch of the Hour of Finance Challenge, a free competition encouraging students to engage in real-world financial decision-making within a limited timeframe. It promotes hands-on learning and practical financial knowledge—key skills for future financial independence.
With Financial Literacy Month closer to its April start, these initiatives reflect a concerted effort by educators, policymakers, and institutions to improve financial literacy. From handing out free resources to organizing fun camps that use real-life scenarios, Intuit’s efforts aim to show:
- Personal finance should be a core school experience.
- Adults also need access to financial literacy tools.
- Educators, businesses, and community leaders can play a crucial role in shaping this conversation.
Finally, the FLF reminded us of the importance of collaboration in creating a nationwide vision for financial literacy. Whether it’s ensuring comprehensive curricula, expanding educational resources, or addressing systemic inequities, thevesorts are pressing forward toward the future. In just four weeks, Intuit can break a massive opportunity into the next generation of knowledgeable adults, empowering them to make wise financial choices and grow into wealthier individuals. Financial literacy, they say, is the ultimate barrier to success, and together, these initiatives are opening doors to that reality.
