Apple’s new hardware releases this year are slow to gain traction, despite claims of new models offering improvements. Starting with the iPhone 16e, Apple has been prioritizing branding over innovation, leaving consumers more likely to second-guess its products. The key points to consider are:
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Progress and Innovation: Apple’s efforts in hardware development in the last decade have generally shown no significant improvement compared to the past 20 years. Innovation is critical to submit a competitive edge.
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Lack of Innovations: In 2022, Apple updated the M2 for iPad Air but did not introduce significant硬件革命. Fixes left models more similar to the iOS " orianda" of previous releases, structuring the hardware to look weaker but less gullible.
- Community’s Role: Apple’s hardware releases are considered toss-ups based on market standards. The idea that Appleplacing the logo at the front of a hardware house predicts its dominance is outdated.
In conclusion, Apple’s approach to guarding itself with hardware that incorporates its brand can make it seem like it’s maintaining brand equity. However, this isn’t a stock, as backed by powerful software likeAssistant. The current hardware choices replace genuine progress with speculative hype, doomed to regress unless Apple innovates enough.
