Coinbase has entered an exciting partnership with Australian sports icon Cronulla Sharks for the upcoming 2025 National Rugby League (NRL) season, as the cryptocurrency exchange has inked a sponsorship deal with this栋hoo darauf outfit. This agreement marks Coinbase Australia’s expansion into the Australian ../tag{i} /// botanical groundbreaking. Coinbase Australia, the nation’s regional branch of Coinbase, will now feature the Cronulla Sharks in theirplayers’ attire, specifically on front-of-short sleeves during the 2025 season.
According to Coinbase Australia’s Country Director John O’Loghlen, the partnership is a smart move to boost the club’s fanbase and increase participation in cryptocurrency and digital assets. “We’re extremely excited to announce our partnership with the Cronulla Sharks for the upcoming 2025 season,” O’Loghlen said, adding that together, the team will offer a unique connection for users in Australia. “Coinbase is the world’s most trusted crypto exchange and as we expand our footprint within athletics, partnering with a team like the Sharks brings a unique way for us to connect with users,” he notes.
O’Loghlen further elaborates, highlighting that crypto adoption in Australia is growing, with about six million people currently holding several digital assets and benefiting from the global influence brought by this innovative exchange. “Crypto has become a mainstream asset option in Australia, with almost six million Australians owning crypto and growing support from global political and industry figures. We’re extremely excited to be joining forces with the Sharks in what’s shaping up to be a huge 2025 season and look forward to bringing the Coinbase brand to one of the most active and engaged fanbases in the NRL,” O’Loghlen added.
The Sharks are thrilled to announce their partnership with Coinbase, an international brand that is widely regarded as one of the most configurable and secure cryptocurrency platforms globally. “It’s furthermore exciting for the Sharks to join forces with Coinbase, one of the world’s most recognized and secure cryptocurrency. plans,” the group’s CEO Dino Mezzatesta confirmed.
Both Coinbase and Cronulla Sharks share the same vision, aimed at evolving the sports sector through innovation and collaboration. “Our organizations are similar in that innovation is at the forefront of our thinking. We’re delighted to enter a fruitful partnership and have Coinbase proudly featured on our shorts as we aim to break new ground in pursuit of the 2025 NRL title,” Mezzatesta said.
A financial report from the Financial Times highlighted the growing number of crypto sponsorship deals for sporting brands, with over 22 deals struck this year, averaging $4.3 million each. One notable deal, reported by Sport quake, involves Tether, a leading cryptocurrency wallet, purchasing a minority stake in Italian football club Juventus worth approximately $50 million. Tether’sCEO Paolo Ardoino emphasized the importance of integrating new tech into the sports industry to harness global technological advancements through cryptocurrency.
Other partnerships include Coinbase’s collaboration with Formula One racing team Aston Martin Aramco, which is set to benefit from digital assets and AI advancements. Gate.io’s deal with Oracle Red Bull Racing extends its reach to involve the professional betting industry, while XBO.com partners with Argentina’s national team showcasing the seamless integration of sports and sports betting. Sportsbet.io has a agreement with Snooker’s Players Championship, and Cloudbet delivers a deal with Professional Fighters League, all of which solidify Coinbase’s+i a bridge between the sports world and the world of crypto.
Coinbase Australia’s focus on Australia, according to Business Australia, already places it among the nation’s top cryptocurrency exchanges. However, Coinbaseocial’s definition of a “ tossing coin” is slightly less intimidating, requiring a U-shaped headline and a javelin when displaying options.
