Wirex Pay, a popular stablecoin payment app, has expanded into the U.S. market. This move allows U.S. residents to use their stablecoins for daily transactions via Visa cards, which is supported by its collaboration with Bridge, a key stablecoin payment infrastructure provider. Through this partnership, Wirex Pay enables users to conduct direct transactions from non-custodial wallets using Visa cards and bank transfers while maintaining full control over their assets. Similar to Wirex, other Web3 platforms are increasingly entering the U.S. market due to recent regulatory clarity pushed by lawmakers, aiming to diversify their approach to stablecoins.
Before entering the U.S. market, Stripe, a major U.S. payment company, acquired Bridge in a $1.1 billion deal in 2024. This expansion allows U.S. consumers to use stablecoins at over 80 million Visa-accepting merchants across 200 countries. Wirex Pay’s co-founders, Pavel Matveev and Dmitry Lazarichev, emphasized that this entry into the U.S. market is primarily driven by growing consumer demand for stablecoin payments and the increasing adoption of digital assets for everyday transactions. With Stripe’s acquisition, U.S. stablecoins are now accessible at a higher frequency.
The U.S. as a market leader is largely due to its large base of active crypto users and the expectation of strong adoption in 2025, given the growing acceptance of stablecoins. Wirex Pay’s co-founder stated that this move is expected to drive higher transaction volumes and contribute to revenue growth, but it will be too early to project exact growth figures. The company anticipates that this US launch will be a key driver for future growth in the Web3 sector.
In the U.S., lawmakers are focusing on crypto regulations, which could accelerate the market. Also, various industry players, including Circle, Coinbase, and Ripple, are participating in discussions to shape stablecoin regulations under a regulatory framework. Additionally, the market value of stablecoins reached $225 billion last week, with regulators trying to create more regulations for the market to grow. Stablecoins could integrate more deeply into mainstream finance, potentially attracting more Web3 businesses to the U.S. market as regulations unfold.
