Cadillac Accelerates Formula 1 Entry with Graeme Lowdon at the Helm
The roar of Formula 1 engines is set to resonate with a new American accent as Cadillac, in partnership with TWG Global, gears up for its highly anticipated entry into the world’s premier motorsport series in 2026. Steering this ambitious venture is seasoned motorsport veteran Graeme Lowdon, appointed as Team Principal, bringing a wealth of experience and leadership to the nascent team. This marks a significant milestone for both Cadillac and General Motors, signifying their first foray into the Formula One World Championship and adding an 11th team to the fiercely competitive grid.
Lowdon, a respected figure in the motorsport world, expressed his enthusiasm and commitment to the challenge, acknowledging the formidable competition while emphasizing the team’s passion and expertise. "Formula One is the greatest team sport in the world," Lowdon stated, highlighting the crucial role of personnel in achieving success. "This is a team with a real love for, and desire to go, racing, and we have the experience and expertise to do just that." This appointment underscores TWG Global and GM’s commitment to building a competitive and enduring presence in Formula 1, leveraging Lowdon’s proven track record in team management and engineering.
Since the initial bid announcement in January 2023, TWG Global has been diligently assembling a skilled team, guided by Lowdon’s expertise, focusing on key areas such as aerodynamics, chassis development, software engineering, and vehicle dynamics simulation. This multi-faceted approach demonstrates a comprehensive strategy to ensure the team is well-prepared for the rigors of Formula 1 competition. With operations strategically located in Fishers, Indiana; Charlotte, North Carolina; Warren, Michigan; and Silverstone, England, the team is leveraging a global network of talent and resources. This transatlantic collaboration fosters innovation and ensures access to cutting-edge technology and expertise.
The agreement in principle with Formula 1 solidifies Cadillac’s place on the 2026 grid, marking the first new team entry since 2016. This signifies a growing interest and investment in the sport, further enhancing the global appeal and competition within Formula 1. Cadillac’s arrival brings an iconic American brand to the forefront of international motorsport, injecting new energy and excitement into the championship. This move also reflects the increasing globalization of Formula 1, attracting new manufacturers and expanding its reach into new markets.
Graeme Lowdon’s extensive experience in Formula One and the World Endurance Championship makes him an ideal choice to lead this ambitious project. His deep understanding of the technical and managerial complexities of motorsport is crucial for building a competitive team from the ground up. "Graeme has been advising our team for the last two years as we have built out our operations," commented Dan Towriss, CEO of TWG Global’s motorsport business, highlighting Lowdon’s integral role in the team’s development. This long-term involvement demonstrates a strategic approach to building a sustainable and successful Formula 1 team.
For General Motors, this venture represents a significant investment in motorsport and a commitment to showcasing the Cadillac brand on a global stage. "Graeme has been a pleasure to work with over the past two years and we’re excited he will lead our journey to the 2026 Formula One grid as Team Principal,” stated General Motors President Mark Reuss. This endorsement highlights the confidence and trust placed in Lowdon’s leadership and his ability to build a team that reflects Cadillac’s values both on and off the track. The Cadillac Formula 1 team signifies a new chapter in the brand’s history, pushing the boundaries of performance and innovation in the world’s most demanding motorsport arena. The team’s future performance will undoubtedly be closely watched by fans and industry experts alike, adding another layer of excitement to the unfolding narrative of Formula 1.
