Matt Fisher Joins Adventr to Revolutionize AI-Driven Interactive Media

In a significant move within the tech industry, Seattle-area veteran Matt Fisher has embarked on a new journey by joining immersive media startup Adventr as a late-stage co-founder. With an impressive track record that includes leadership positions at tech giants like Amazon, Microsoft, and Nordstrom, as well as innovative companies such as Auth0, Fisher brings substantial expertise to the table. Most recently, he served as co-founder and CTO at Daydream, an ambitious startup that secured a remarkable $50 million seed round aimed at transforming online clothing shopping. After departing Daydream in October, Fisher set his sights on the burgeoning AI landscape, seeking new opportunities to make a significant impact. His relationship with Adventr’s founder and CEO Devo Harris—to whom Fisher had been providing technical guidance—evolved naturally into a formal partnership, positioning him to help shape the company’s visionary future in interactive entertainment.

Fisher’s role at Adventr represents a bold step toward reimagining how people engage with digital content. “We’ve gone all-in on gaming and immersive experiences,” Fisher explains with evident enthusiasm. “What we’re building takes the jump from just watching movies, videos, and games to actually stepping inside them. Suddenly, every player or viewer isn’t just along for the ride, they can shape their own version of reality.” This philosophy stands at the heart of Adventr’s mission—transforming passive consumption into active participation, allowing users to become architects of their own digital experiences rather than mere observers. The company has already made significant strides in this direction with the launch of Adventr.tv, a streaming platform that offers console-less gaming, demonstrating their commitment to accessibility alongside innovation. By removing traditional hardware barriers, Adventr is working to democratize immersive gaming experiences, making them available to broader audiences.

Voice technology represents a cornerstone of Adventr’s approach to content creation and interaction. Fisher is particularly passionate about the transformative potential of voice interfaces, which he believes will become the dominant method for both creating and engaging with content. “We’re strong believers that voice tears down the old walls and flips audiences into creators, opening the door to generative, interactive worlds that feel real,” he asserts. The company’s system allows creators to verbally communicate their vision, using voice commands to prompt and edit content through a sophisticated suite of tools. This same voice-driven approach extends to the user experience, enabling players to navigate and interact with content through natural speech patterns. By leveraging voice technology, Adventr aims to remove technical barriers that might otherwise limit creative expression, making content creation more intuitive and accessible to people regardless of their technical background.

The creative vision behind Adventr draws from founder Devo Harris’s impressive background in music and interactive media. Harris, a Grammy award-winning producer and co-founder of G.O.O.D Music (the independent record label established by his cousin Kanye West), brings valuable perspective from the entertainment industry. His early experiments with interactive storytelling, such as the choose-your-own-adventure music video “Attack of the 5 foot Hipster” for the band Riot In Paris, demonstrate his longstanding interest in giving audiences agency within narrative experiences. This creative foundation, combined with Fisher’s technical expertise, positions Adventr at the intersection of entertainment and technology—a space ripe for innovation. While Harris operates from New York, Fisher remains committed to the Seattle tech ecosystem, expressing his intention to tap into the region’s talent pool by hiring engineers locally, potentially creating new opportunities within the area’s technology sector.

Adventr’s current offerings showcase the diverse potential of interactive media, spanning multiple formats and purposes. Their portfolio includes multiplayer interactive movies like “Lab Rat,” celebrity-driven content such as a workout with Megan Thee Stallion, and practical applications like a Volvo video that transforms the traditional owner’s manual into an interactive experience. These examples illustrate how interactivity can enhance entertainment, fitness, and even practical information delivery, suggesting a future where passive content becomes increasingly rare. By allowing users to meaningfully influence their experience—whether choosing the direction of a story, personalizing a workout, or accessing vehicle information in an intuitive way—Adventr demonstrates how interaction can add value across diverse content categories. The breadth of their current offerings hints at their ambitious vision for transforming multiple media sectors simultaneously.

For Fisher, Adventr’s mission aligns with visions of the future depicted in science fiction, particularly works like “Ready Player One” that imagine fully immersive digital worlds. “As we evolve into this more AI-centric community and civilization, we want to be immersed,” he reflects, capturing the human desire for experiences that transcend traditional media boundaries. This sentiment speaks to a fundamental shift in how people might soon relate to digital content—moving from observation to participation, from consumption to co-creation. By leveraging AI, voice technology, and interactive design, Adventr aims to bring these science fiction concepts closer to reality, creating experiences that respond dynamically to user input and preferences. Fisher’s leadership, combined with Harris’s creative vision, positions the company to potentially play a significant role in shaping how future generations will experience entertainment, education, and communication in increasingly immersive digital environments.